Station Profile

Format & Call Letters

Urban Adult Contemporary - KXCA Heart & Soul 96.7

Format Description

Heart & Soul 96.7 is THE beat of the city!

Heart & Soul 96.7 plays a popular mix of Classic R&B music from the '90s and '00s. Local talent drives listener interaction with daily birthdays, trivia games and reports on local happenings. The locally scheduled music takes listeners back to a carefree place in time. 

Heart & Soul 96.7 is the only Urban Adult Contemporary Station in the area and is targeted to reach affluent adults 25 to 54.

The majority of the Heart & Soul 96.7 audience is Women 25+. The station boasts a heavy emphasis on music, personality, and community involvement.

Artist Profile: Heart & Soul 96.7 features R&B and Classic Soul by artists like Kendrick Lamar, Peabo Bryson, Sza, Kiana Lede, Drake, Charlie Wilson, Sam Smith & Norman, Queen Naija, Bruno Mars, Cardi B, Toni Braxton, Raheem Devaughn, Chris Brown, Luther Vandross, Alisha Keys, Beyonce, Anthony Hamilton, Jill Scott, and Mary J. Blige and more.

Station Philosophy: Heart & Soul 96.7 is committed to serving the community that makes up the station’s loyal audience. With a variety of local events, issues, entertainment, charities...If it grabs the community's attention, it gets our attention.

Heart & Soul 96.7 is the source for news, information for thousands of African Americans in the Lawson community.

Get exposure to thousands of potential customers each week with Heart & Soul 96.7 FM.

Demographic Profile

Heart & Soul 96.7's listeners are in their prime spending years.

Age: Heart & Soul 96.7 targets adults 25 to 54.

Listener Profile: The approximate age demographic breakdown is:

Ages: 18-24 10%
Ages: 25-34 15%
Ages: 35-44 20%
Ages: 45-54 25%
Ages: 55-64 20%

Gender: Females 12+ living in Lawson favor Heart & Soul 96.7's format. Approximately:

- 55% of  Urban AC listeners on Heart & Soul 96.7 are female while 45% are male.
- The majority of this consumer group falls significantly into the 25 to 54 age group.
- The majority of Heart & Soul 96.7 listeners are African American.

Education: Over 55% have attended college. Almost 35% have completed high school.

Household Income: Heart & Soul 96.7's listeners have earning power.

Household Income: Urban Contemporary listeners in America have high earning power. Approximately: 

- 20% of Urban Adult Contemporary listeners have an income of over $75,000.
- 20% of Urban Adult Contemporary listeners have an income of $50,000 -$74,999.
- 35% of Urban Adult Contemporary listeners have an income of $25,000 - $49,999.
- 40% of Urban Adult Contemporary listeners have an annual income of over $50,000 a year.

The income for African American households making $75,000+ has grown by over 60% in the last decade.

Occupation: Heart & Soul 96.7 targets individuals who are employed full-time in a variety of occupations including owner, manager, professional, clerical, trade, skilled sales, and technical.

Heart & Soul 96.7's format targets consumers with high disposable income. 

Heart & Soul 96.7 Targets Homeowners

A huge category with these consumers is home improvement and home decorating.

Home Spending: Started or completed in the past 2 years

- Interior painting/wallpaper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home projects

Heart & Soul 96.7 targets listeners with purchasing power in the Lawton area.

Heart & Soul 96.7 Listeners

- Purchase a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras.
-  Are big consumers of furniture, mattresses, major appliances, and automobiles.
-  Purchased fine and costume jewelry, cosmetics, perfume, and skincare products.
-  Enjoy going out to restaurants often every month. Almost  90% went out in the past month.
-  In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and accessories.

Investments: Heart & Soul 96.7 targets listeners who have high incomes and invest in mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activities: Heart & Soul 96.7 attracts listeners who actively participate in exercise and fitness, biking, golfing, gardening, and hiking. Heart & Soul 96.7 listeners enjoy going out to music concerts, sporting events, bars, and restaurants.

Heart & Soul 96.7 listeners are in their prime income and spending years.

African American Consumer Facts  

The number of African-American households earning $75,000 or more has grown by 63.9 percent in the last decade – a rate greater than that of the overall population. This continued growth in affluence, social influence, and household income will continue to impact the community’s economic power, especially with women. 

The percentage of African-Americans attending college or earning a degree has increased by 44 percent for men and 53 percent for women. Higher educational and professional success, along with a lower birth rate, is increasing both the age and affluence of the population, increasing the demand for aging, health care, and financial management services. 

African-Americans are heavy users of electronic media, providing marketers many opportunities to access them with advertising and images that are appealing and highlight their services. 

African-American women tend to be the primary decision-makers for most household buying decisions. Marketers should be utilizing advertising messages and images that appeal to them. 

Trends in technology adoption and social networking also provide this group with an influence over popular culture beyond the limits of ethnic categorization.

Get exposure to thousands of active affluent customers each week with Heart & Soul 96.7 FM.

Here's Why Heart & Soul 96.7 Targets Women

80% of all (male, female, and child) apparel purchases are made by women.
94% of all home furnishing purchases are controlled by women.
85% of all household spending is controlled by women.
50% of new computers are bought by women.
91% of all real estate purchases are influenced by a woman.
20% of home purchases are made by single women.
85% of all new vehicle purchases are directly influenced by a woman.
92% of packaged goods spending is controlled by women.
52% of all new vehicle purchases are made by women.
70% of travel decisions are made by women.
92% of all vacation travel decisions are influenced by women.
55% of wine purchases are made by women.
25% of all electronics purchases are made by women, and 61% are influenced by a woman.
90% of women participate in decisions that affect household investment and retirement accounts.
85% of all new vehicle purchases are directly influenced by a woman.

Source: Bridget Brennan, author of Why She Buys and recognized expert on women consumer behaviors and motivations.

Heart & Soul 96.7 targets listeners with purchasing power in Lawton and surrounding areas.

 
Heart & Soul 96.7 Coverage Map