Station Profile

Format & Call Letters

New Country - KACO-FM

Format Description

New Country 985 plays the biggest Country music artists in America today.

New Country 985 targets affluent listeners 25 to 54 years old with a strong core audience of 25 to 54 females.

New Country 985 listeners enjoy classic country music mixed with a portion of recent country stars. Relying heavily on offering local information. New Country 985 also broadcasts Ag Reports throughout the day.

The Country Music format year to year continues to remain one of the most popular music formats in America today and one of the best performing formats for advertisers.

Great artist, great songs! New Country 985 listeners tune in to hear the biggest Country artists such as Blake Shelton, Miranda Lambert, Carrie Underwood, Keith Urban, Jason Aldean, Eric Church, Darius Rucker, Brothers Osborne, Old Dominion, Chris Young, Tim McGraw, Faith Hill, Kenny Chesney, Maren Morris, Josh Turner, Carly Pearce, Thomas Rhett, and many more.

New Country 985 Country music format has become very popular at work for listeners.

KACO is also the proud home of the Anadarko Warriors and Oklahoma State football.

New Country 985 allows advertisers to reach a large affluent active consumer group in their prime spending years that can’t be reached with any other station.

Demographic Profile

New Country 985has a wide demographic appeal with consumers who have purchasing power!

Age Composition: New Country 985 targets Affluent consumers in the 25-54 age group. Most of Country Radio listeners in America fall into the 25-64 age group. 

- Over 20% of Country listeners in America are adults 45 to 54 years old.
- Over 16% of Country listeners in America are adults 55 to 64 years old.
- Almost 15% of Country listeners in America are adults 35 to 44 years old.  
- Over 15% of Country listeners in America are adults 25-34 years old.
- Over 15 % of Country listeners in America are adults 65+.

Gender: New Country 985 has more.females listening than males. 

Occupation: New Country 985 listeners are employed as Owners, Managers or Professionals, employed as tradespeople, employed in the sales and service industry and are employed as administrators or clerical staff.

Household Income: New Country 985 listeners have high earning power.

- Over 25% of Country listeners in America have an income of over $75,000.
- Almost 25% of Country listeners in America has an income of $50,000 - $74,999.
- Almost 30% of Country listeners in America has an income of $25,000 - $49,999.

Education: New Country 985 listeners are well educated. The majority of New Country 985 listeners have attended or completed college or more.

Investments: New Country 985 targets listeners who have high incomes and invest in real estate, mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activity: New Country 985 attracts listeners who actively participating in exercise and fitness, boating, biking, golfing, hunting, ATVing, camping, hiking, and going to the cottage on weekends. These listeners dine out frequently, attend local and regional sporting events and concerts.

Market your business to thousands of potential new customers each week with New Country 985.

Lifestyle Profile

New Country 985 listeners are in their prime earning and spending years.

New Country 985 targets homeowners. A huge category for these consumers is home improvement.

Home Spending: Started or completed in the past 2 years:

- Interior painting/wallpaper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home projects

The New Country 985 is targeted to reach active consumers in their prime spending years.

New Country 985 Listeners Have Purchasing Power

New Country 985 targets affluent consumers with high disposable income.

- Purchase a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras.
- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skincare products.
- Enjoy going out to restaurants often every month. 
- In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and accessories.

New Country 985 is committed to delivering the best value for advertisers today delivering an active audience in their prime purchasing years.

Here's Why New Country 985 Targets Women

80% of all (male, female, and child) apparel purchases are made by women.
94% of all home furnishing purchases are controlled by women.
85% of all household spending is controlled by women.
50% of new computers are bought by women.
91% of all real estate purchases are influenced by a woman.
20% of home purchases are made by single women.
85% of all new vehicle purchases are directly influenced by a woman.
92% of packaged goods spending is controlled by women.
52% of all new vehicle purchases are made by women.
70% of travel decisions are made by women.
92% of all vacation travel decisions are influenced by women.
55% of wine purchases are made by women.
45% of all electronics purchases are made by women.
61% of all electronics purchases are influenced by a woman.
90% of women participate in decisions that affect household investment and retirement accounts.

Source: Bridget Brennan, author of Why She Buys and recognized expert on women consumer behaviors and motivations.

Market your business to thousands of active consumers each week with New Country 985.

New Country 985 Coverage Map