Station Profile

Format & Call Letters

News/Talk - KPNS AM

Format Description

News/Talk 1350 is the area's exclusive  News Talk Station.

News/Talk 1350 features some of the most highly-rated local and national News/Talk programming including conservative-minded hosts Rush Limbaugh, Sean Hannity, and Glen Beck discussing the current political environment and its future implications. Dave Ramsey rounds out the lineup with his views and advice on financial matters.

News/Talk 1350 is the radio station residents listen to for hourly local, state and national news updates.

News/Talk 1350 delivers intelligent talk from local and national talk leaders, providing clear and well-thought-out positions on issues being discussed across the country.

More Adults Listen To News Talk Radio 6 am-7 pm Than Any Other Radio Format!

News/Talk 1350 is targeted to reach affluent Men 35+ with high earning power in their prime spending years.

- The News Talk Format is the No.1 format in weekday mornings across America.
- The News Talk Format dominates adults aged 35 + and is #1 with 55+ plus listeners.
- The News Talk Format has some of the most educated and affluent listeners.
- The News Talk Format has an equal balance of listeners at home & away.
- The News Talk Format is the 2nd most listened to format in the 25-64 demo.

Research has shown that News Talk Radio is 3.3 times more effective in general advertising results than music stations, making it a must-buy for advertisers wanting to increase business.

According to Nielsen’s 2017 format ratings, news/talk grew its 6+ share and is the #1  format in AQHs (average quarter-hour). In the affluent 25 to 54 it ranks #2 overall. 

News/Talk 1350 talk format is a very effective way to reach new customers with a high disposable income.

Demographic Profile

News/Talk 1350 targets listeners in their prime spending years.

Age Profile: News/Talk 1350 targets the affluent Adults 35 to 64 and Men 35 to 64. Approximate age breakdown of News Talk listeners across America.

- Adults 18-34: 15%
- Adults 35-54: 35%
- Adults 55-64: 25%
- Adults 65+ : 25%

Gender Profile: Approximately 70% of News/Talk 1350's listeners are males, 30% are females. 70% of this consumer group falls significantly into the important 25-64 age group.

Marital Status: Over 70% of News/Talk 1350's listeners are married or engaged.

Investments: News/Talk 1350 targets listeners who have high incomes, are homeowners and invest in mutual funds, stocks/bonds, retirement programs, and investment real estate.

Occupation Profile: News/Talk 1350 targets individuals who are employed full-time in a variety of occupations including owner, manager, professional, clerical, trade, skilled sales, and technical.

Education Profile: The News/Talk Format attracts listeners that are some of the most educated of all listeners to radio.

- 56% Completed College or more.
- 18% Have completed some college.
- 22% Completed high school.
- 74% of News/Talk 1350's listeners have attended college.

Activities: News/Talk 1350 attracts listeners who actively participating in exercise and fitness, biking, golfing, gardening, and hiking. News/Talk 1350 listeners enjoy going out to music concerts, sporting events, bars, and restaurants.

News/Talk 1350 listeners are a demographically appealing group that includes high-income earners and is a very effective way to reach new customers.

Market Your business to thousands of potential customers each week with News/Talk 1350.

Household Income

News/Talk 1350 listeners have high disposable income. 

Approximately 65% of News/Talk 1350 listeners have a household income between $50,000 to $75,000+

The News/Talk format targets listeners with high earning power in America.

- Over 40% of news/talk listeners across America have an income of over $75,000.
- Over 24% of news/talk listeners across America have an income of $50,000 - $74,999.
- Over 23% of news/talk listeners across America have an income of $25,000 - $49,999.

News/Talk 1350 News/Talk is one of the most powerful performing formats for advertisers today!

News/Talk 1350 listeners in the past year:

- Purchased a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, and HDTVs.  
-  We're big consumers of furniture, mattresses, major appliances, and automobiles.
-  Purchase fine and costume jewelry, cosmetics, perfume, and skincare products.
-  Enjoyed going out to fine restaurants often every month. Over 80% went out in the past month.  

News/Talk 1350 listeners are in their prime income and spending years.

News/Talk 1350 Listeners Have Spending Power!

News/Talk 1350 targets homeowners. A huge category with these consumers is home improvement and home decorating.

Home Spending: News/Talk 1350 listeners spend heavily in these areas.

- Interior painting/wallpaper
- Landscaping or yard improvements
- Lumber
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home projects

Over 50% spent more than $5000-$10,000 on home improvements and renovation in the past two years.

News/Talk 1350 News/Talk Radio targets listeners with purchasing power.

News/Talk 1350 Is Built For Advertisers

News Talk is radio' s most-listened-to format, capturing approximately a 17% share of radio listening among all listeners, age 12 and older.

News Talk radio is foreground radio. Unlike music radio, talk radio commands attention. Talk radio listeners aren't just button-pushers who stop pushing buttons when they hear a song they like. They're LISTENING, closely.

News Talk radio is the best environment for an advertising message. Because Talk Radio is spoken word, commercials don't interrupt programming the way they halt music Radio. In music Radio, the common tune-out is when a commercial begins. Yet Talk listeners regard commercials as informative.

News Talk radio is a resource. Because listeners use it for news, weather, sports scores, and business news, listeners find talk radio informative. They BELIEVE what they hear.

News Talk radio listeners are more involved. Because they're paying attention, and bonding with on-air personalities, they're more likely to respond to advertising messages.

News/Talk 1350 is unique among other radio formats. Due to the nature of this format, people listen to News/Talk 1350 differently.

News/Talk 1350 is a high impact foreground listening medium. We cater to affluent, fast-paced professionals who love to hear the latest news, sports, weather events and stories. 

News/Talk 1350 listeners are actively listening to get the information they want. Your commercial message cuts through and gets heard on News/Talk 1350.

News/Talk 1350 is built for advertisers. We deliver an affluent audience that can't be reached by any other radio station making News/Talk 1350 a great investment to help you get more customers.

The News/Talk 1350/Talk format is one of the strongest radio formats in the USA today!

News/Talk 1350 Coverage Map