Station Profile

Format & Call Letters

Alternative Rock - KXCA - X 93.7 FM

Format Description

X 93.7 is not an era of music – it is a state of mind. X 93.7 is Lawton, Ft. Sills place to rock!  From the 1970's through current day, Alternative Rock has achieved mainstream success in both the United Kingdom and the United States. 

X 93.7 is targeted to reach Affluent Adults between the ages of 20 to 40.

The Biggest Music Library: X 93.7 has a broader, more diverse playlist than most other formats. We are the only Alternative Rock Station in the market.

X 93.7 plays great music from Radiohead, Pearl Jam, Sublime, Nirvana, Green Day, The Red Hot Chili Peppers, Linkin Park, R.E.M. and more.

The Rock format has remained one of the strongest formats in throughout the years and is a top performer for advertisers.

X 93.7 allows advertisers to reach a large consumer group that can’t be reached with any other station.

Demographic Profile

X 93.7 has wide demographic appeal with consumers who have purchasing power!

Age Composition: Almost 85% of Rock listeners in America fall into the 25-64 age group.

- Almost 20% of alternative rock listeners in America are adults 45 to 54 year old.
- Almost 23% of alternative rock listeners in America are adults 35-44 years' old.
- Almost 28% of alternative rock listeners in America are adults 25 to 34 years old.
- Almost 20% of alternative rock listeners in America are adults 18-24 years old.

Gender: Approximately 73% of X 93.7 listeners are male while 27% are female.

Household Income: X 93.7 listeners have high earning power.

- Almost 25% of alternative rock listeners in America have an income over $75,000.
- Almost 27% of alternative rock listeners in America have an income of $50,000 -$75,000.
- Almost 31% of alternative rock listeners in America have an income of $25,000 - $50,000.

Occupation: X 93.7 listeners are employed as Owners, Managers or Professionals,Trades people, Sales and Service industry and Administrators or Clerical staff.

Education: X 93.7 listeners are well educated.

- Almost 16% are College graduates.
- Almost 37% have attended college.
- Almost 40% have a high school diploma.

X 93.7 is designed to reach active consumers in their prime spending years.

Investments: X 93.7 targets listeners who have high incomes and invest in real estate, mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activity: X 93.7 attracts listeners who are very active participating in exercise and fitness, boating, biking, golfing, camping, hiking, and going to the beach on weekends. These listeners dine out frequently, attend local and regional sporting events and concerts.

Market your business to thousand of potential new customers each week with X 93.7.

X 93.7 Listeners

- Purchase a wide variety of electronic devices including computers, tablets, smart phones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras.
- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skin care products.
- Enjoy going out to restaurants often every month. Over 50% go out more than 5 to 6 times a month. 
- In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and accessories. 

X 93.7 is designed to reach active consumers in their prime spending years.

Lifestyle Profile

X 93.7 targets home owners. A huge category with these consumers is home improvement and home decorating.

Home Spending: Started or completed in the past 2 years:

- Interior painting/wall paper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors

X 93.7 listeners are in their prime earning and spending years.

X 93.7 is one of the most powerful performing formats targeting men for advertisers today!

X 93.7 Coverage Map